Why we all love sharing our travels on social media

As the summer months slide by, many of us can admit to feeling just a smidgen of envy when, as we work on our less-than-glamorous daily activities, we sneak a look at Facebook and Instagram, only to see that suddenly everyone else appears to be on holiday.

Yep, all of them. They’re on sun-kissed beaches, showing off their tans, sipping cooling cocktails and generally having a wonderful time. “Curse them and their hot dog leg photos”, you think.

Thankfully, this is quickly followed by the comforting thought that, before you know it, it will be your turn.

So, you graciously bestow a ‘Like’ against their sunny snaps because, after all, it is a gorgeous picture of a Spanish sunset, and that margarita does look delicious. And so continues the cycle…