When drinking, technology and conservation combine in a project it’s got to be a good thing. After all, a lager that helps save endangered sharks is one worth drinking.
The Cayman Islands’ Department of Environment and Marine Conservation have teamed up with local brewers CayBrew to launch the world’s first conservation lager, White Tip.
In a first-of-its-kind collaboration, five cents from every can of White Tip lager sold will be donated to the Sharks and Cetaceans Project, helping to assess and preserve sharks in the wild.
As well as that, the can will have a bar code that can be scanned with a smartphone and links to the Cayman Island’s Department of Environment website where drinkers can find a wealth of information surrounding the project.
With reports of declines of up to 90% in some shark species, this project is a welcome introduction to the welfare of marine life in the region.
The Cayman Islands Department of Environment is also asking visitors for help with shark sightings, strandings and catch information as part of an on-going programme of conservation.
The islands are well-known for their fantastic diving opportunities including some of the world’s most spectacular wall diving, wrecks and Stingray City – voted by National Geographic as the world’s best shallow dive. And it is hoped that White Tip lager will appeal to visiting divers as well as locals.
Matt Cottam from the islands’ Department of Environment said: “Shark conservation is a project that’s been going on for a couple of years now. We’ve been going around the islands surveying sharks and looking at threats to the shark population locally.”